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27 Dec New Delhi: Two months after replacing Salman Khan as its brand ambassador, Coca Cola India owned beverage brand Thums Up has rolled out a new integrated campaign featuring Bollywood actor Ranveer Singh. The television spot, created by Leo Burnett, follows the signature style of a Thums Up ad. 28 Dec Thums Up Charged is the first-ever variant of Thums Up that was recently launched by Coca-Cola India, to celebrate 40 years of Thums Up. The company will be rolling out a series of initiatives including consumer-led engagement campaigns along with marketing campaigns with its brand ambassadors. 22 Nov In order to thwart the dominance of Pepsi, Coca Cola invested aggressively on its new acquisition -Thums Up. It was re-positioned as a macho-masculine brand and Coca Cola started an aggressive campaign by directly attacking Pepsi's television commercials. The brand's market share and equity soared.
23 Nov As Coca-Cola India's beverage brand, Thums Up, turned 40, the company announced that it intends to make it India's most-loved cola and the first home- grown, billion-dollar beverage brand in the next two years. The company had also announced the launch of Thums Up Charged, the first ever variant of. The exciting campaign shot in Bangkok, attempts to highlight a gripping tale with a series of daredevil acts by Mahesh Babu and his team, who use Thums Up as a fuel to achieve their mission to do something 'Toofani'.